Our hectic lifestyles damage and weaken our hair: with each shampoo and each color treatment, the keratin in our hair begins to flake away. Yet, keratin is the main component of hair (85%) and is necessary for its nourishment. Biocyte Keratine Forte shampoo® is the first shampoo formulated with pure keratin. Thanks to this treatment, keratin adheres to our hair scales. This is a true emergency treatment for hair, protecting it from external stress factors and allowing it to progressively regenerate. In addition to nourishing your hair, this shampoo adheres to each strand from the roots to the ends for a stunning volumizing effect! When used in association with Keratine Forte balm®, the hair is protected and regenerated. Your hair is perfectly detangled, shiny and full-bodied with significantly boosted volume that lasts all day long. It feels soft and natural to the touch.